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Alle Oberthemen / Business Economics / Marketing / Marketing
16
Company and Product costs

Cost based pricing

Setting prices based on the costs for producing, distributing, and selling the product plus a fair rate of return for its effort and risk.

Cost-plus pricing


Adding a standard markup to the cost of the product.

Break-even pricing (target profit pricing)


Setting price to break even on the costs of making and marketing a product; or setting price to make a target profit.
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Karteninfo:
Autor: Elisa
Oberthema: Business Economics
Thema: Marketing
Schule / Uni: Hanze Hogeschool
Ort: Groningen
Veröffentlicht: 14.02.2010

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