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progressive learning model
how people adopt to new culture
-the faster the more exposed to it
-mix old and new culture
ppl who have strong ethnic identification:
- negative attitude for new culutre
- media in native language
- loyal to certain brands
- most time prestige brands
- buy brands that advertise to their ethnic group
-the faster the more exposed to it
-mix old and new culture
ppl who have strong ethnic identification:
- negative attitude for new culutre
- media in native language
- loyal to certain brands
- most time prestige brands
- buy brands that advertise to their ethnic group
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015