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8. Using a successful brand name to introduce additional items in a given product
category under the same brand name (such as new flavors, forms, colors, added
ingredients, or package sizes) is called:
a. a line extension.
b. a brand extension.
c. multibranding.
d. new brands.
category under the same brand name (such as new flavors, forms, colors, added
ingredients, or package sizes) is called:
a. a line extension.
b. a brand extension.
c. multibranding.
d. new brands.
a
