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What is a focus group?
7-10 people participate in a group setting led by a moderator. Incentives are usually offered. Often used to gauge customer response to a product or promotion or brainstorm new ideas or concepts.
Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 14.12.2010