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product choice (How made)
choice made among the
-evaluation criteria
-determinant attribute - help customer, convince about with is the determinant attribute
Heuristics
mental shortcuts
market beliefs
-evaluation criteria
-determinant attribute - help customer, convince about with is the determinant attribute
Heuristics
mental shortcuts
market beliefs
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015