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1. Initiation phase > Nurturing
encouraging safety and ideas, being supportive, being open-minded, ensuring a non-judgemental climate

2. Discussion phase > Developing
obtaining opinions, evaluating proposals, agreeing implementation plans, pushing plans forward

3. Implementation phase > Championing
selling the proposal to all groups affected, gaining commitment, ensuring participation in implementation

4. Routinization phase > Validating/modifying
checking effectiveness, identifying weak links, modifying and improving the innovation