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Week 3 DQ 1
Reread the Toyota Scion case in Chapter 4. Identify all advertising actions and relate them to the methods described in this chapter.Also, identify all activities that can be considered market research.
Week 3 DQ 2
In this thread, you will need to review websites and report your findings back to the class. First enter hotwire.com and espn.com, then identify all the advertising methods used on each site. Can you find those that are targeted advertisements? What revenue sources can you find on the ESPN site? (Try to find at least seven.)