Zu dieser Karteikarte gibt es einen kompletten Satz an Karteikarten. Kostenlos!
3
Marktsegmentierung
Aufspaltung des "relevanten Marktes" und Grundlage für die differenzierte Marktbearbeitung!!! (z.B. Erstellung von Kundentypen)
Segemntierung nach:
- Produkt/-Leistung
- Bedürfnissen
- Kundenmerkmalen
BEISPIEL CH (Kundentypen)
Segemntierung nach:
- Produkt/-Leistung
- Bedürfnissen
- Kundenmerkmalen
BEISPIEL CH (Kundentypen)
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Karteninfo:
Autor: thommy-star
Oberthema: Marketing
Thema: Marketingstrategiern
Schule / Uni: Universität Basel
Ort: Basel
Veröffentlicht: 07.06.2012