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4) Set Strategic Direction
For specific product lines, what three options must you consider? How do you decide on an option?
For specific product lines, what three options must you consider? How do you decide on an option?
Product lines:
Grow by increasing resources
Consolidate by decreasing resources
Hold by maintaining the current level
How do you decide?
Using portfolio analysis: notably the BCG Matrix
Grow by increasing resources
Consolidate by decreasing resources
Hold by maintaining the current level
How do you decide?
Using portfolio analysis: notably the BCG Matrix
Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 14.12.2010