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Three levels of a product
Core product
“What is the buyer really buying?”
When designing products, marketers must first define the core, problem-solving benefits or services that consumers seek.
Actual product
Product planners need to develop product and service features, design, a quality level, a brand name, and packaging.
Augmented product
Company offers additional customer service and benefits around the product.
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Karteninfo:
Autor: Elisa
Oberthema: Business Economics
Thema: Marketing
Schule / Uni: Hanze Hogeschool
Ort: Groningen
Veröffentlicht: 14.02.2010