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the Self-Concept
beliefs a person holds about his attributes and how he evaluates these qualities
help guide many purchase decisions
inner private self & outer pulic self
actual self vs. ideal self
try to fill gap
help guide many purchase decisions
inner private self & outer pulic self
actual self vs. ideal self
try to fill gap
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015