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social class
defines consumer spending and economic behaviour
there is desire to state the social class or the desired one
it also defines the attitude towards money
variables:
income, family background, occupation
status can be earned/achieved or inherited/ascribed
there is desire to state the social class or the desired one
it also defines the attitude towards money
variables:
income, family background, occupation
status can be earned/achieved or inherited/ascribed
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015