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What are the four considerations for Media selection? Define if necessary.
Reach - number of different consumers exposed at least once in a specific period
Frequency - number of times an individual is exposed during a specific period
Audience selectivity - ability to reach a precisely defined market
Cost - commonly referred to in "Cost per contact" or "Cost per thousand" abbreviated CPM
Frequency - number of times an individual is exposed during a specific period
Audience selectivity - ability to reach a precisely defined market
Cost - commonly referred to in "Cost per contact" or "Cost per thousand" abbreviated CPM
Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 17.11.2010