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[Step 4] Fine-tune base price
What are the four retail level tactics discussed in class?
What are the four retail level tactics discussed in class?
Price bundling - combing two or more different products in a single package
Loss leader pricing - sell a product at near or below cost to generate traffic
Odd-even Pricing - odd=bargain, even=quality
Bait and Switch Pricing - lure customers through false or misleading price advertising, ILLEGAL
Loss leader pricing - sell a product at near or below cost to generate traffic
Odd-even Pricing - odd=bargain, even=quality
Bait and Switch Pricing - lure customers through false or misleading price advertising, ILLEGAL
Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 17.11.2010