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What is Institutional Advertising designed to do? What are the two things you wish to advertise with Institutional Advertising?
designed to enhance image
1. Corporate Identity
2. Advocacy advertising - take a stand on a social issue
1. Corporate Identity
2. Advocacy advertising - take a stand on a social issue
Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 17.11.2010