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Values (link to cobe, and why?)
belief of something being preferable to something else
link to cobe:
cultural values
consumptions-specific
product-specific
why:
essential to learn about other cultures
future growth in foreign markets
question if focus on standartized or localized strategies
link to cobe:
cultural values
consumptions-specific
product-specific
why:
essential to learn about other cultures
future growth in foreign markets
question if focus on standartized or localized strategies
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015