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4 brainstorming threats
- production blocking no uninterreputed flow of thought possible; only one person can speak at one time.
- social loafing participants may not work as hard as they would alone.
- evaluation anxiety and conformity > fear that others may negatively evaluate one's ideas. members may communicate traditional or similar ideas to "fit in".
- downward norm setting > brainstorming participants sometimes tend to match their performance to that of the least productive members.
Tags: brainstorming, deck 1
Quelle:
Quelle:
Karteninfo:
Autor: Florian
Oberthema: BWL
Thema: Human Side of Innovation
Schule / Uni: TU Berlin
Ort: Berlin
Veröffentlicht: 13.07.2013