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16
What are the five steps of creating an Advertising Campaign?
1. Develop Goals and Objectives
2. Identify Product benefits
3. Develop and evaluate advertising appeals
4. Execute the message
5. Evaluate the campaign
2. Identify Product benefits
3. Develop and evaluate advertising appeals
4. Execute the message
5. Evaluate the campaign
Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 17.11.2010