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There are three levels of Relationship Marketing. They are Level 1, Level 2, and Level 3. Explain each.
Level 1 - price discounts or incentives (Kroger Plus Card)
Level 2 - company designs services to specifically meet consumer's needs by learning about them
Level 3 - company gives other incentives that are not just financial (strippers?) that they cannot get anywhere else; often the most effective
Level 2 - company designs services to specifically meet consumer's needs by learning about them
Level 3 - company gives other incentives that are not just financial (strippers?) that they cannot get anywhere else; often the most effective
Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 14.12.2010