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When making a Market Opportunity Analysis you have to choose between three alternatives. The first is: Focus on one target market. What are the other two?
2. Appeal to entire market with one marketing mix
3. Appeal to multiple target markets with multiple marketing mixes
3. Appeal to multiple target markets with multiple marketing mixes
Karteninfo:
Autor: savhighsmith
Oberthema: Economics
Thema: Marketing
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 14.12.2010