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Marketing and Fund-Raising in a Nonprofit Organization
Mike is the executive director of a nonprofit organization that serves persons who were recently incarcerated and their families. In looking over the anticipated needs of the organization, Mike and the board of directors project a need for $1,000,000 for the coming year’s operations. At present, funding is only available for a $900,000 budget. They are seeking your advice on how to raise the additional $100,000 needed. Advise them on what steps they should take, and give your rationale.