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What are the three grand strategies discussed in class and in the book for achieving a competitive edge? Briefly define each.
1) Cost leadership - lower cost
2) Differentiation - unique qualities
3) Focus - niche product w/ cost or differentiation ("stuck in the middle strategy")
2) Differentiation - unique qualities
3) Focus - niche product w/ cost or differentiation ("stuck in the middle strategy")
Karteninfo:
Autor: savhighsmith
Oberthema: Management
Thema: MGMT 3000 Exam 1
Schule / Uni: UGA
Ort: Athens
Veröffentlicht: 16.02.2011