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MS outlook manages emails in a very efficient manner but the underlying issue with this software is that it has a weak database engine. Therefore it can not perform all the tasks which are expected from a CRM application. Microsoft Outlook small business CRM software applications can, therefore, add great value through the cost-effective management of data and systems. The primary benefits are as follows:

Improved functionality, more offered features, managing solutions, improved database support for different purposes, easy to set up and working, no integration required for other company CRM software or systems, sharing of outlook features like address books and tasks as well as calendars, increases sales and service functionality etc.

The extra cost required for product or training etc. is minimized. Synchronization process is not required. You can also efficiently work offline. And no integration with third party databases is required. So it can be said that the CRM applications completely integrate with MS Outlook and utilize the entries that you make everyday.

With the use of a single application, you can completely carry out your business operations. Moreover, you did not have to toggle around or buy additional software for which your people would need to be trained. With the use of the familiar interface, you can save many hidden costs. Furthermore, the installation costs are negligible. You can also capture contacts and associate correspondence data to the same without much hassle.

For every small business, this might not be a suitable solution as MS Exchange is rather expensive. But the companies that can afford this software should walkthrough the product offerings and realize the unending list of features available with it. And this is developed on the newer .Net platform.