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factors influencing consumer behaviour
psychological (motivation, perception, memory, belief...)
Personal (education, eco. status, age)
social (household type, reference groups)
buyers responses (service, brand selection, bestseller..)
cultural (culutre, subculture, social class)
environmental (economic, technological, political)
marketing programs
Personal (education, eco. status, age)
social (household type, reference groups)
buyers responses (service, brand selection, bestseller..)
cultural (culutre, subculture, social class)
environmental (economic, technological, political)
marketing programs
Karteninfo:
Autor: CoboCards-User
Oberthema: HTW Consumer Behaviour
Thema: Marketing
Schule / Uni: HTW Chur
Ort: Chur
Veröffentlicht: 17.01.2015