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Occasions-regualar, special, hiliday, seasonal

Benefits- quality, service, economy, conveniance, speed etc.

User status -nonuser, exuser, potential user, first-time user etc.

User rates- light user, medium user, heavy user

Loyality status- none, medium, string, absolute

Readiness stage- (un)aware, informed, interested etc.

Attitude toward product enthuastic... indifferente.. etc.