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All main topics / BWL / International Marketing Management / imm2
14
Fitzgerald-Paire Inc. sells to a small "niche" of consumers in many different countries whose needs can be satisfied by essentially the same product. The company is making use of;
a. global market segments
b. world citizens
c. multi-domestic segmentation
d. market expansion
a
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Flashcard info:
Author: CoboCards-User
Main topic: BWL
Topic: International Marketing Management
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010

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