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56
group conformity (why?)
cultural pressure
fear of deviance (abweichung)
commitment
group is unanimous (einstimmig)
susceptibility (anfälligkeit) to interpersonal influence
fear of deviance (abweichung)
commitment
group is unanimous (einstimmig)
susceptibility (anfälligkeit) to interpersonal influence
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015