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All main topics / BWL / International Marketing Management / imm2

Which of the following methods of foreign market entry seeks to minimize the political and cultural risks by creating a legal partnership with a foreign firm?
a. joint venture
b. direct export
c. lecensing
d. franchising

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Flashcard info:

Author: CoboCards-User

Main topic: BWL

Topic: International Marketing Management

School / Univ.: Hanze Hogeschool

City: Groningen

Published: 09.11.2010

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