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52
What is the difference between a core and supplementary service?
Core service is what the consumer spends their money for.
Supplementary services are extras that make the core service more appealing. Think of a bottle of water after a back massage.
Supplementary services are extras that make the core service more appealing. Think of a bottle of water after a back massage.
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010