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66
social class categories, about cobe
Crash Dieters
26% of population, cutout non-essential spending
Scrimpers
13%, lower expectations, go for lower brands
Abstainers
15%, buying big purchases on credit and paying later
Balancers
9%, willing to switch categories, microwave instead of a fridge
Treaters
12% , have hard time budgeting the money
Justifiers
12%, willing to spend, but has to be justified (they have the money)
Ostriches
9%, don’t buy anything
Vultures
4%, look for bargains (best option in the market), have money
26% of population, cutout non-essential spending
Scrimpers
13%, lower expectations, go for lower brands
Abstainers
15%, buying big purchases on credit and paying later
Balancers
9%, willing to switch categories, microwave instead of a fridge
Treaters
12% , have hard time budgeting the money
Justifiers
12%, willing to spend, but has to be justified (they have the money)
Ostriches
9%, don’t buy anything
Vultures
4%, look for bargains (best option in the market), have money
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015