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"Design Storytelling of Vollmer": Combine Telling + Business
- getting to a core of a story by the 5 W–Questions
Consumers stories:
how a product / service story is told, can influence todays and futures success of a product / service
e.g. Employees interactions define brand story through personal interaction with customers
Consumers stories:
how a product / service story is told, can influence todays and futures success of a product / service
e.g. Employees interactions define brand story through personal interaction with customers
Flashcard info:
Author: Anna Mar
Main topic: Designtheorie
Topic: Information Design
School / Univ.: Macromedia Hochschule
City: Hamburg
Published: 08.07.2014