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1. Ubiquity
– Marketspace is virtual
– Transaction costs reduced • Global reach
– Transactions cross cultural and national boundaries

2. Universal standards
– One set of technology standards: Internet
standards

3. Richness
– Supports video, audio, and text messages

4. Interactivity

5. Information density
– Greater price and cost transparency – Enables price discrimination

6. Personalization/customization
– Technology permits modification of messages,
goods

7. Social technology
– Promotes user content generation and social networking