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464
Welche Theorien (3) basieren auf der Prospect Theory (Überblick)?
- Besitzeffekt (endowment effect)
- Versunkene Kosten (sunken costs effect)
- Mentale Buchführung (mental accounting)
Tags: Entscheidung, Prospect Theory
Source: VO11 Kirchler
Source: VO11 Kirchler
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Flashcard info:
Author: coster
Main topic: Psychologie
School / Univ.: Universität Wien
City: Wien
Published: 24.04.2014