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Week 1 discussion
DQ1 MARKET SEGMENTATION
What is market segmentation? Give three examples of market segments.
DQ2 DECISION MAKING
Why do we say that mindless decision-making can actually be more efficient?
Week 2 discussion
DQ1 RITUALS
What is a ritual? Describe three kinds of rituals, providing an example of each.
DQ2 SOCIAL MARKETING
Define social marketing and give an example of this technique.
Week 3 discussion
DQ1 VALS RESPONSES