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73
high/ low context
high context: relational, collective thinking, cooperative, teamwork, long-term relationsships, traditions,
low-context: competitive, task-oriented, short-term, change over traditions
Flashcard info:
Author: CoboCards-User
Main topic: HTW Consumer Behaviour
Topic: Marketing
School / Univ.: HTW Chur
City: Chur
Published: 17.01.2015