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All main topics / CC / Krisenkommunikation, Lobbyarbeit, Sponsoring / CC HS13
33
SPONSORING
Worum gehts im Sponsoring?
  • Sympathie gewinnen
  • Gegenleistung erwirtschaften
  • Emotionalisieren
  • Identifikation
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Flashcard info:
Author: Karin Zeller
Main topic: CC
Topic: Krisenkommunikation, Lobbyarbeit, Sponsoring
School / Univ.: HTW
City: Chur
Published: 20.01.2014

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