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31
In which of the following situations is a study of a nation's total culture MOST crucial?
•marketing an existing product in an already developed market
•marketing a new product in an already developed market
•marketing an existing product in a new, but similar, market
•marketing a new product in a new market
•marketing an existing product in an already developed market
•marketing a new product in an already developed market
•marketing an existing product in a new, but similar, market
•marketing a new product in a new market
d
Flashcard info:
Author: Kealein
Main topic: BWL
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010