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50
When performing a service, how should you adjust the original 4 Ps?
Promotion
Promotion
-make good seem tangible
-share good performance ratings
-focus on "core" service
-use a logo that reflects service
-share good performance ratings
-focus on "core" service
-use a logo that reflects service
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 17.11.2010