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All main topics / BWL / International Marketing Management / imm
38
Those areas of behaviour or customs that cultural aliens may want to conform to or participate in, although such conformity or participation is not necessary, are called cultural:

a)adiaphora

b)imperatives

c)mandates

d)exclusives
a
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Flashcard info:
Author: Kealein
Main topic: BWL
Topic: International Marketing Management
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010

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