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15
What are 3 issues with surveys?
Interview bias
"Sugging" - selling under the guise of research
consumer unwillingness to participate
"Sugging" - selling under the guise of research
consumer unwillingness to participate
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010