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• Norms = generally agreed upon informal rules that guide group members’ behavior

- Shared expectations of all members how group members should think and behave in certain situations

- Rule for the joint communication and cooperation on which group
members agree on

- Shared standards which set the behavior, motivations and interactions of group members

• Prescriptive norms dictate the behaviors that should be performed

• Proscriptive norms dictate specific behaviors that should be avoided