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21
What is the advantage of Global Market Standardization? Disadvantage?
Adv: economies of scale
Disadvantage: only works with small number of products since usually something has to be changed
Disadvantage: only works with small number of products since usually something has to be changed
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010