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9
In terms of strategic positioning, which two general strategies may be chosen by a company?
a. Product differentiation and cost enhancement
b. Cost leadership and product differentiation
c. Increasing customer value and decreasing supplier orientation
d. Revenue production and cost enhancement
e. Activity based costing and value-chain emphasis
a. Product differentiation and cost enhancement
b. Cost leadership and product differentiation
c. Increasing customer value and decreasing supplier orientation
d. Revenue production and cost enhancement
e. Activity based costing and value-chain emphasis
B - Cost leadership and product differentiation
Flashcard info:
Author: savhighsmith
Main topic: Accounting
Topic: Accounting II
School / Univ.: UGA
City: Athens
Published: 06.07.2010