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4
What are some advantages and disadvantages to secondary data?
Adv:
cheaper
saves time
can help formulate problem statement
can help target people and their locations
Disadvantages:
difference between researcher's unique problem and the way the data was originally gathered
cheaper
saves time
can help formulate problem statement
can help target people and their locations
Disadvantages:
difference between researcher's unique problem and the way the data was originally gathered
Flashcard info:
Author: savhighsmith
Main topic: Economics
Topic: Marketing
School / Univ.: UGA
City: Athens
Published: 14.12.2010