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What is market segmentation?
Dividing market into smaller groups with similar needs, characteristics or behaviours, that might require seperate marketing strategies or mixes
Most common Market segments are :
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
.
Most common Market segments are :
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Behavioral segmentation
.
Flashcard info:
Author: Elisa
Main topic: Business Economics
Topic: Marketing
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 14.02.2010