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All main topics / HTW Consumer Behaviour / Marketing / Consumer Behaviour

Brand personality

set of characteristics of a product, used like it would be a person

- change over time

creation and communication of a strong brand personality creates competitive advantage

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Flashcard info:

Author: CoboCards-User

Main topic: HTW Consumer Behaviour

Topic: Marketing

School / Univ.: HTW Chur

City: Chur

Published: 17.01.2015

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