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All main topics / Pricing / Pricing Strategies / Marketing

Charging a high price on a product simply because of your brand name is what kind of pricing?

a) prestige pricing
b) penetration pricing
c) price skimming

a) prestige pricing

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Flashcard info:

Author: CoboCards-User

Main topic: Pricing

Topic: Pricing Strategies

School / Univ.: Faribault HS

City: Faribault

Published: 28.06.2014

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