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12. When a company reviews sales, costs, and profit projections for a new product to find
out whether these factors satisfy the company’s objectives, they are in which of the
following new-product development stages?
a. concept development and testing
b. commercialization
c. business analysis
d. marketing strategy development
out whether these factors satisfy the company’s objectives, they are in which of the
following new-product development stages?
a. concept development and testing
b. commercialization
c. business analysis
d. marketing strategy development
c
