This flashcard is just one of a free flashcard set. See all flashcards!
71
Where would a firm following a global marketing concept BEST fit in the DPRG schema?
a) the ethnocentric/ polycentric classification
b) the polycentric/ regiocentric classification
c) the geocentric/ ethnocentric classification
d) the regiocentric/ geocentric classification
a) the ethnocentric/ polycentric classification
b) the polycentric/ regiocentric classification
c) the geocentric/ ethnocentric classification
d) the regiocentric/ geocentric classification
c
Flashcard info:
Author: Kealein
Main topic: BWL
School / Univ.: Hanze Hogeschool
City: Groningen
Published: 09.11.2010