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37
Define Corporate Strategy, Business unit strategy, and Functional strategy.
Corporate Strategy - What business are we in?
Business unit strategy - ID competitive advantage for a product
Functional Strategy - product specific strategy
Business unit strategy - ID competitive advantage for a product
Functional Strategy - product specific strategy
Flashcard info:
Author: savhighsmith
Main topic: Management
Topic: MGMT 3000 Exam 1
School / Univ.: UGA
City: Athens
Published: 16.02.2011